save the earth campaign March 12, 2008

• In this clip, there are effective use of verbal communication, non-verbal communication and music to appeal to the audience’s emotions.  
• Verbal communication: uses of words such as, ‘one earth , one life’ and ‘Let’s save our earth together’. It directly address to the audience that we have to stop damaging the earth and we are capable of saving the earth. 
• non-verbal communication: use of pictures that appeal to our emotions. It implies that the earth is suffering and we need to save it. Some current environmental problems are pollution,  illegal hunting of sea lions and floods. Some pictures shows situations of floods, air pollution, decreasing volume of snow on the mountains that raises the need to take action now. After that one picture shows a young boy putting newspapers into the recycle bin probably to imply that people of any age can save the earth through simple ways. A picture of a sea lion cub appeals to our emotion as it is so adorable and yet illegal cold-hearted hunters are killing them. 
• Some nonverbal cues is using of time to convey meaning(chronemics)-the picture showing the changes to the snow-capped mountains after a few years shows that global warming is occurring and will cause more drastic changes in the environment and in turn affect our lives. As time goes by, more changes will be expected. 
• background music contains one of the repeated lyric, ‘how to save a life’. This is effective as the audience will be primed to think of ways to save a life-our earth. 
• Are you persuaded to do your part in saving our earth?