Watchmaker IWC’s advertisement. Bus straps are designed by images of IWC’s Big Pilot’s Watch to allow bus travellers near the airport to try before they buy at Berlin, Germany.
- I find that IWC is aware of consumers’ needs such as the need to try a watch before buying. If the watch looks fashionable to them and attractive on their wrists,they will mostly likely buy. It is receiver-oriented.
- Also, by advertising the watch on bus straps, it increases the chances of a higher sales for IWC. Increasing it’s exposure to consumers increases the awareness of IWC’s watch. It also means that consumers may think that it is the most recent and fashionable trend to wear IWC’s Big Pilot’s watch. Also, I have read that in dangerous situations, a guy may find a normal lady attractive, but in normal situations, the guy does not find anything interesting or attractive about that same lady. Therefore, when the bus jerks dangerously, people especially males may find IWC’s watch attractive and this increases the chances of them buying it at Berlin. The watch has a masculine design and shows that IWC target buyers are the males. Therefore, this psychological tactic in business is useful to increase sales.
- I think the message of this advertisement is that IWC’s Big Pilot’s watch helps people to have stable lives and the message is conveyed non-verbally to consumers. When the bus jerks, people may be unstable and need to hold on to the bus straps to stabilize themselves. Hence, when people hold on to the bus strap with IWC’s advertisement, they will feel a sense of relief that the bus straps prevent them from falling. With this sense of relief, people may find that IWC is useful for them in managing their lives.
- verbal communication is involved as well as the words,’Try it here. The Big Pilot’s Watch’ are printed on the straps. This inform passengers that this watch is sold by IWC and increases consumers’ awareness of IWC. With increase in awareness of IWc, IWC can capture a larger market and sales will eventually increase.
- I find that non-verbal communication complements verbal communication in this advertisement effectively.
